Detectronic appoints Mark Pritchard as Commercial Director

Detectronic, a leading provider of wastewater management solutions, has appointed Mark Pritchard as Commercial Director.

Mark has spent more than 25 years in roles such as Chief Commercial Officer and EMEA Channel Director establishing and scaling innovative technology businesses across the globe. His career to date includes the launch of ground-breaking sensor technology and the creation of a comprehensive global partner network.

He has also developed a number of highly successful go-to-market strategies and launched several new products, expertise that will be invaluable as he takes on his new role at Detectronic.

Commenting on his appointment, Mark said: “It is my task to spearhead Detectronic’s commercial strategy, enhance customer relationships, and drive new product development.

“I intend to do this by collaborating with the existing team to expand our market reach and strengthen customer partnerships. My initial priorities are to ensure that we continue to lead the wastewater industry with our wastewater monitoring and management solutions.”

Neil Butler, Managing Director of Detectronic, expressed his enthusiasm about the appointment, stating: “We are thrilled to welcome Mark to our leadership team. His extensive industry experience and strategic vision make him the perfect fit for this role. His leadership will be instrumental in driving our commercial initiatives and achieving our growth objectives. We look forward to the positive impact he will have on our company.”

Concludes Mark: “The company’s commitment to innovation and excellence aligns perfectly with my own professional values. I am eager to contribute to the continued success and growth of Detectronic, building on the solid foundation already established.”

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