Hyundai Doosan Infracore (HDI) has announced the company will replace the DOOSAN brand on its construction equipment with its new brand named ‘DEVELON’. The change takes place a year and a half since August 2021 when HDI became a subsidiary of HD Hyundai.
DEVELON is a combination of the words ‘Develop’ and ‘Onwards’. The company say the new brand name conveys the direction of HDI to move onwards to the future through innovation and its intention to relentlessly change the world with innovative products and solutions.
“Our three construction equipment businesses have already solidified their status as one of the key business pillars of HD Hyundai and have built an unwavering foundation for achieving performance targets and creating synergistic effects among them, amid the rapidly changing global economic environment,” said Cho Young-cheul, CEO of HDI, who added, “DEVELON will lead the future market of electrification and automation to spur growth and continue to be a brand of choice for our customers.”
HDI plans to introduce a more detailed brand story and vision by releasing a ‘New Brand Showcase’ through social media by the end of February. It will also unveil equipment with the new brand name DEVELON at CONEXPO-CON/AGG 2023, which will be held in Las Vegas in the US this coming March.
