Marsh Industries launch merchant sales support

Marsh Industries, a leading manufacturer of off-mains drainage products, has launched an AI-driven sales tool designed to reduce estimating time and pressure on its merchants’ sales forces.

While the merchant supply chain is recovering from both the pandemic and the effects of Brexit, it is also battling with staffing issues, material shortages and rising inflation and transportation costs. As a result, one of the single biggest issues that branch managers, regional directors and sales teams are facing is time management.

Steve Boyer, Managing Director of Marsh, explains: “We have seen these time management pressures escalate for merchants over the last three months, and we believe it is not currently reasonable to expect merchants to take time out of their day to see our sales teams on just routine calls. We can help by using Zoom or telephone appointments, but this will not necessarily help promote current and future sales enquiries. To help improve the situation we have launched our innovative sales support tool, Pinnacle-AV.”

Pinnacle-AV, the first of its kind in the industry, uses artificial intelligence and multimedia to prepare a bespoke quotation module for Marsh sewage treatment plants, pump chambers and oil separators.

The quotation module consists of a personalised quote for your customers’ contract requirements, video, design drawings and all relevant process calculations that can then be given to the customer, and regulatory bodies if required, to secure the project.

The Pinnacle-AV quotation module can also be customised using merchant logos, branding elements and contact details.

Mr Boyer continues: “We have trialled this solution since March 2022 on a limited scale and the response from merchants has been tremendous. Pinnacle-AV enables your sales team to present a detailed technical quotation with confidence to their customers – for example, in a short 3-minute video, Pinnacle-AV can answer all the sales and technical queries your customer or contractor may have.

“We believe that by working collaboratively with Marsh and using Pinnacle-AV, we can help reduce the time pressure and bring a serious competitive advantage to your merchant sales forces.

“If you would like a personal presentation, please contact us and I will personally arrange for it to be undertaken.”



Steps to unlocking water data capability

The water sector has made good progress with digitisation – the capturing of data for storage and processing - writes Ruth Clarke, head of...

Steve Vick International’s innovative grout filling project for Wales & West Utilities in Aberdare

Steve Vick International's Contract Services team recently completed a challenging project in Aberdare, Wales, commissioned by Wales & West Utilities and Transport for Wales. ...

New AUMA actuators keep water in Welsh town’s taps flowing 

Water supplies to over 3,000 residents in the Welsh seaside town of Tywyn will continue to flow uninterrupted thanks to new state-of-the-art, remotely controlled...

New entry-level machine now available from Bucher Municipal

Bucher Municipal has announced a new addition to its sewer cleaner range. The new CityFlex C40 Viking unit provides an entry level product to...